Well Link Bank and FWD Macau have launched a bancassurance partnership in Macau, allowing the bank to distribute FWD’s insurance products across its local branch network.
The collaboration targets local residents and visitors, with a specific focus on high-net-worth individuals seeking wealth management and legacy planning services.
The arrangement combines Well Link Bank’s established customer base with FWD’s tech-enabled insurance distribution approach.
Huang Ruisheng, Executive Director and CEO, Well Link Bank, said:
“Looking ahead, Well Link Bank will continue to harness innovation and professional expertise to contribute to Macau’s diversified economic growth and the prosperity of its financial market.”
Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD, said:
“By combining the professional edge and corporate strength of both companies, we are committed to changing the way people feel about insurance in the Macau market.”
The announcement coincides with the 30th anniversary of Well Link Bank and the 26th anniversary of FWD Macau’s operations in the market.
Featured image credit: Well Link Bank press release