London-based fintech company Unlimit, which provides a broad range of financial technology services, has appointed Michele Fung as Head of APAC.
Based in Hong Kong, Fung will oversee the company’s strategy across the Asia-Pacific region, focusing on market expansion and growth.
In her role, Fung will identify new market opportunities, build strategic partnerships, and work with merchants, financial institutions, and ecosystem partners in the region.
Fung has over a decade of experience in global market entry, cross-border payments, and partnership development.
She previously held senior roles at fintech companies including LianLian Global, where she helped develop the Global Payout service and supported the company’s overseas expansion.
Fung will help enterprises navigate regulatory complexity, optimise cross-border payments, and access local acquiring and treasury solutions.
She also serves as Co-Chair for Digital Banking and Payments at the Fintech Association of Hong Kong and regularly speaks at fintech events including Money20/20 and Hong Kong Fintech Week.
“I am excited to join Unlimit at a time of strong momentum for the business globally,”
said Fung.
“Unlimit’s commitment to combining local market expertise with a powerful global infrastructure strongly resonates with me, and I look forward to working with our partners and customers across APAC to help them scale with confidence and efficiency.”
Featured image credit: Edited by Fintech News Hong Kong, based on image by ghiska via Freepik