Govt Awards US$6.29mn Bid For 'Relaunch Hong Kong'

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2020-06-29 HKT 18:18

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  • The government says the campaign is aimed at highlighting Hong Kong's recovery and help rebuild confidence in the city. File photo: RTHK

    The government says the campaign is aimed at highlighting Hong Kong's recovery and help rebuild confidence in the city. File photo: RTHK

The government said it has awarded an almost US$6.29 million public relations contract to the consultancy, Consulum.

The company was one of the seven firms that bid to carry out a campaign on behalf of the government called "Relaunch Hong Kong".

The Information and Services Department said the company will develop a marketing and advertising plan to highlight Hong Kong's recovery and help rebuild confidence in the city as a place to invest, do business, work and live.

ISD said it believes the initiative can help the SAR reconnect with global audiences as it gradually reopens for business and visitors following the easing of the Covid-19 situation in the city.

Consulum describes itself as a "specialist government strategic communications consultancy".