Govt Awards US$6.29mn Bid For 'Relaunch Hong Kong'

"); jQuery("#212 h3").html("

Related News Programmes

"); });

2020-06-29 HKT 18:18

Share this story

facebook

  • The government says the campaign is aimed at highlighting Hong Kong's recovery and help rebuild confidence in the city. File photo: RTHK

    The government says the campaign is aimed at highlighting Hong Kong's recovery and help rebuild confidence in the city. File photo: RTHK

The government said it has awarded an almost US$6.29 million public relations contract to the consultancy, Consulum.

The company was one of the seven firms that bid to carry out a campaign on behalf of the government called "Relaunch Hong Kong".

The Information and Services Department said the company will develop a marketing and advertising plan to highlight Hong Kong's recovery and help rebuild confidence in the city as a place to invest, do business, work and live.

ISD said it believes the initiative can help the SAR reconnect with global audiences as it gradually reopens for business and visitors following the easing of the Covid-19 situation in the city.

Consulum describes itself as a "specialist government strategic communications consultancy".

RECENT NEWS

Manulife Names Wilton Kee As CEO For Hong Kong And Macau

Manulife has appointed Wilton Kee as the new Chief Executive Officer for its Hong Kong and Macau operations, effective ... Read more

Banks Are Not Ready For AI | Singapore AI CxO Roundtable

In this exclusive roundtable jointly hosted by Fintech News Network and Alteryx, senior banking leaders in Singapore sh... Read more

Mizuho Bank To Invest In Rakuten Bank In October

Mizuho Bank will shift its investment into a 5.81% stake in Rakuten Bank, according to Japan Today. The move allows the... Read more

Forthright Subsidiaries Secure SFC Approval For Virtual Asset Services Across 3 Licenses

Forthright Securities and Forthright Capital have received approval from the Securities and Futures Commission (SFC) to... Read more

SFC Names Elisa Ng To Lead Investment Products, Reappoints Lisa Chen

The Securities and Futures Commission (SFC) has appointed former J.P. Morgan Asset Management executive Elisa Ng as its... Read more

Mastercard And JD.com Partner To Expand Cross-Border Payment Options In China

Mastercard and JD.com have entered a strategic partnership to develop cross-border supply chain finance tools for busin... Read more