Digital wallets and cryptocurrencies are two of the most targeted channels for fraud this year, according to SEON’s 2025 Digital Fraud Outlook, making the stakes higher than ever.
This surge brings with it opportunity and the heightened risk of fraud.
As more transactions move online, fraudsters are leveraging increasingly advanced tactics to exploit vulnerabilities in onboarding and transaction processes.
Traditional fraud prevention methods are struggling to keep up with the sheer scale and speed of today’s changing threat landscape.
Synthetic identity fraud now ranks among the top five threats keeping fraud teams up at night, particularly in mobile-first, high-growth markets like Southeast Asia.
Fraud tactics are no longer opportunistic; they are highly coordinated, cross-border and data-driven.
Organisations today must protect both their platforms and their customers without sacrificing the seamless experiences that have become their hallmark.
In fact, 62% of high-performing fraud teams now list real-transaction monitoring as their top investment priority, highlighting an industry-wide pivot from reactive to proactive security strategies.
The Limits of Traditional KYC
Know Your Customer (KYC) protocols have long served as the first line of defense.
Built around documentation verification and static data checks, these processes are essential for regulatory compliance.
However, in high-speed onboarding flows, KYC often becomes a bottleneck for real users and a sieve for bad actors.
Traditional KYC checks are increasingly falling short in the face of modern fraud.
Criminals have become adept at forging documents, acquiring stolen credentials and creating synthetic identities that can easily pass basic KYC checks.
The reactive approach to fraud prevention means that many companies are only able to detect fraud after the onboarding process is complete, when the damage may already be done.
Worse, legitimate customers may face unnecessary friction, leading to annoyance and abandoned applications.
The result is a costly balancing act: companies are paying to process fraudsters who ultimately fail KYC, while genuine users are left waiting in the wings, frustrated.
Digital Footprint Analysis: A Proactive Approach
A new approach is emerging, one that goes beyond KYC by harnessing the power of digital footprint analysis.
This approach analyses the digital trails users leave behind, such as email and phone number histories, social media presence and public records.
By evaluating the authenticity and richness of these digital signals, organisations can build a more nuanced risk profile for each user before onboarding even begins.
For example, a user with a long-standing email address linked to multiple online services and social profiles is far less likely to be a fraudster than one with a recently created, untraceable account.
Digital footprint analysis enables modern companies to spot these differences instantly, flagging suspicious users early and allowing genuine customers to move through the process with minimal friction.
Such a proactive stance helps to prevent fraud before it occurs, rather than responding after the fact.
It’s no surprise then that 85% of companies globally are increasing their fraud prevention budgets this year, reflecting widespread recognition of fraud’s rising cost and complexity.
Device Intelligence to Strengthen Defenses
Alongside digital footprint analysis, device intelligence offers a powerful, complementary layer of protection.
By analysing the characteristics of the devices accessing a platform — such as hardware details, software versions and network attributes — companies can detect anomalies that may indicate fraudulent intent.
For instance, the use of emulators, device spoofing or unusual browser configurations can signal attempts to bypass security measures.
Behavioral biometrics further enhances this approach. By monitoring how users interact with forms, their typing patterns and navigation behaviors, organisations can identify bots, automation and other non-human activities.
These insights provide a dynamic, real-time view of user risk, making it possible to adapt defenses on the fly without disrupting legitimate transactions.
Proof in Practice: What Real-World Adoption Looks Like
Adopting digital footprint analysis and device intelligence already yields tangible regional results.
Remittance companies have leveraged these technologies to enhance anti-money laundering (AML) controls, identifying high-risk users at the earliest stages and reducing both fraud rates and compliance costs.
Payment platforms, facing intense competition, have used these tools to maintain robust security while delivering the fast, frictionless experiences that customers demand.
Platforms like SEON are helping fintechs in the region operationalise these advanced capabilities — combining real-time digital footprint analysis, device intelligence and behavioral biometrics in a single platform that integrates quickly and scales with growth.
This empowers teams to detect risk earlier in the customer journey, reduce false positives and automate decisions with transparency and control.
These innovations are not just about stopping fraud; instead, they are about enabling growth.
By reducing false positives and manual reviews, companies are free to allocate more resources to customer service and product development.
The result is a more secure, efficient and customer-centric ecosystem, better equipped to handle the challenges of rapid digital expansion.
Toward a Smarter, Safer Future
The evolution of fraud tactics demands a corresponding evolution in defense.
Moving beyond static KYC checks, fintechs and payment services alike are embracing intelligent, real-time risk assessment powered by digital footprinting and device intelligence.
As the industry grows, the imperative is clear: companies today must stay one step ahead of fraudsters by leveraging the latest digital intelligence.
The next wave of success will belong to those who move boldly beyond KYC, creating an ecosystem where innovation and security go hand in hand.
Those that do will not only reduce fraud but also position themselves for sustainable growth in a region where digital acceleration shows no signs of slowing.