Chubb Life Hong Kong introduced the Health Up Insurance Plan (Health Up) on 7 May 2025. The Chubb Health Up Insurance digital insurance plan is designed to encourage and support individuals in adopting a healthier lifestyle.
It aims to offer term life coverage and accidental death protection1 with a purportedly comprehensive suite of health and wellness offers to customers aged 18 to 55. The annual Premium2 of Health Up is HK$800, coming to around HK$2.19 per day.
Upon enrolment, customers gain access to a wide range of health and wellness offers. These are provided by health product and service providers such as Comvita, Doctor’s Choice, EC Healthcare, Eu Yan Sang, JP Partners Medical, Naturo Vita, and Vita Green.
The services offered include medical and hearing checkups, dental scaling, and the option to select supplements like cordyceps, chicken essence, probiotics, and immune boosters.
The Chubb Health Up Insurance plan also allows customers to choose one personalised health and wellness service each year, tailored to meet their needs.
Health Up has an easy application process through Chubb Life Hong Kong’s digital platform. A discount is also available for MoneyBack App members, one of the loyalty programs in Hong Kong, along with extra MoneyBack points rewards.
Its members can redeem a promo code through the app and make purchases on Chubb Life’s Health Up webpage to get the offer. A health examination or financial background check is not required.
Belinda Au, President of Chubb Life Hong Kong and Head of North Asia, said,
“With Health Up’s simplicity and seamless online application process, we believe Health Up will encourage our customers to adopt lifestyles that prioritise their personal well-being, and enhance their overall health and wellness.”
Health Up is powered by Chubb Studio, the company’s global digital integration platform, which created a simple customer journey for the Health Up customers.
Remarks:
1 While the Policy is in force, the Company will pay the Accident Death Benefit if the Insured sustains an injury which directly and solely results in his / her death within 12 months from the date of Accident.
2 Premiums do not include the levy which is collected by the Insurance Authority. The Premium is not guaranteed, and Chubb Life reserves the right to revise or adjust the Premium according to our applicable Premium rate upon each Policy Anniversary, subject to other terms and conditions, if any, as set out in the Policy.
Source of image: Edited from Freepik