Tours Showcase HK Brands

Imagine being able to step back in time to a 1950s grocery store where the product packaging is full of nostalgic charm, pastries are priced at just $0.68 and you can purchase a mooncake for $2.

A local bakery group has turned this into reality by opening an experience centre at its Tai Po factory, replicating its first store on Shanghai Street. It was built in support of the Government's “Industrial Brand Tourism” project and took about six months to set up.

Memorable experience

In early December, the experience centre welcomed its first tour group. The docent explained the various exhibits in the centre, such as simulating baking pastries using an oil drum during the Japanese occupation of Hong Kong, and sharing the story of the group’s transformation from a grocery store to a bakery.

Tourists also experienced stir-frying lotus seed paste and felt the weight of traditional wedding cakes as well as became pastry chefs by making almond cakes during the tour. 

“Today, experiencing making almond cakes was really good and meaningful. If I visit Hong Kong again, I will definitely participate in similar activities,” tourist Ms Zhang said.

Another tourist Mr Lin remarked: “We usually travel to see the sights, but we rarely visit factories. This was our first time doing that, and I found it really interesting.”

Promoting craftmanship

Kee Wah Bakery Executive Director Karlson Wong said that through “Industrial Brand Tourism”, more people will get to know the brand and the traditional pastries of Hong Kong.

“It is a great opportunity and another platform for us to help tell that story and engage with more tourists that are visiting Hong Kong,” he explained. “Our vision for the company is for the world to know and to love our Hong Kong traditional pastry and confectionery products. Our hope is that our Hong Kong's own traditional products can also spread to all corners of the world.”

Economy boost

The “Industrial Brand Tourism” project is implemented by the Travel Industry Council to showcase the city’s industrial brand stories through tours organised by the travel trade, creating hotspots for visitors to tour, experience and shop. The council believes the project embodies the Government’s goal of “tourism is everywhere” and helps tell the world the good stories of Hong Kong.

The council’s Executive Director Fanny Yeung pointed out that the tours include a shopping component, allowing visitors to purchase exclusive products available only at the factory, which contributes to boosting the local economy.

She added that while tourists come to Hong Kong to experience “Industrial Brand Tourism”, they will also visit the traditional sightseeing spots. This helps to prolong their stay in Hong Kong.

Currently, brands including Yakult, Kee Wah and Lee Kum Kee are participating in the project. Ms Yeung revealed that the trial phase will continue until March next year, with the possibility of more brands being introduced by then.