Fish EnJoy Scheme Catches On

From succulent local lobster, to shimmering sea fish, the seafood bounty visitors see here is raised right on the waves at this Sam Mun Tsai mariculture raft in Tai Po. It is not just a fish farm, it is a seaside escape, where visitors can cast a line to catch their own dinner, such as groupers and snappers, straight from the water.

Secure joy

The experience is as seamless as it is relaxing. The farm handles all the cooking, and as it is certified under the Fish enJoy Scheme managed by the Agriculture, Fisheries & Conservation Department (AFCD), high quality and local authenticity are guaranteed. 

The Fish enJoy Scheme was launched by the department in September 2025, following the success of the Agri enJoy Scheme initiative.

This new scheme allows mariculture rafts and inland fish farms to host leisure fisheries and educational tours. Participants can sell their own farmed fish and, with the appropriate licences from the Food & Environmental Hygiene Department, even prepare fish dishes on-site.

Visitors at the Sam Mun Tsai mariculture raft praised the stunning views and enjoyed tasting fresh seafood in the beautiful surroundings.

AFCD Fisheries Officer (Mariculture Enforcement) Adrian Lam said the department aims to boost fish farmers’ incomes through the leisure fisheries by promoting diversification and the industry’s sustainable development.

Educational tours

Under the scheme, fish farms can also host educational tours. Sam Mun Tsai mariculturist Danny To said visiting student groups learn about the industry’s farming practices and its recreational fishing model.

“It is great for the younger generation to understand the fish farming industry. This is truly a positive initiative,” he said.

Sundays tend to be busier, he added, with sometimes about 200 visitors. “Many of the locals come to enjoy family time, bringing their children to fish.”

Similar to the Fish enJoy Scheme, the AFCD’s Agri enJoy Scheme promotes the development of local recreational agriculture.

A farm located in Kwu Tung offers seasonal activities, allowing visitors to pick grapes, blackcurrants and even dragon fruits. 

“We offer a variety of workshops. Almost everyone has a fantastic time. They can pick their own fruits and experience the joy of farming,” explained farmer Yan Fu-qin.

She added that participation in the scheme helps them with promotion by informing the public that they can come and pick fresh organic fruit, while also boosting the incomes of farmers.

Restrictions relaxed

AFCD Agricultural Officer (Branding & Marketing) Karina Poon explained that to facilitate the organisation of these ancillary businesses, the Government relaxed the restrictions to allow more room for the development of the industry and to help the Agri enJoy farms apply for food business licences to provide light meals mainly with self-grown crops.