CUHK Stops Using New Emblem

The Chinese University of Hong Kong (CUHK) has stopped using a new emblem on its website and social media pages, ahead of a university council meeting on Tuesday to discuss the matter.

The institution launched a "brand refresh" last week to mark its 60th anniversary next year.

But some alumni and students said they did not like the new emblem that removed a split-colour design of a mythical Chinese phoenix.

Meanwhile, some CUHK Council members complained that they had not been consulted about the change.

Lawmaker Bill Tang, who's a university council member, accused the school management of having acted hastily. He called on school management to explain to the council the reason behind the emblem change, and discuss with them the way forward.

The university's president Rocky Tuan issued a statement last week seeking to appease critics, saying the institution will continue to solicit views from stakeholders. "It is our sincere wish to take the time to inform you of the rationale for the brand refresh, to understand your concerns, and to familiarise you with its use. This means that we will not rush the changes, and meanwhile, we are listening," he wrote.

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